Personal Branding in Blogging
Having this assignment in mind, I decided to interview one of my friends who enjoys coffee and loves writing about them in a blog. Ratna Widi Astuti, or Mbak Ratna is an undergraduate student from Universitas Negeri Malang. As a starter, she has chosen a career in Digital Marketing in Jakarta. Despite her work choice, she always eager to write and share anything that comes to her mind.
I started the interview by asking questions related to her background and focus on blogging. At the beginning of her blog, Mbak Ratna loves to simply write and share ideas. As time passed by, she finds herself to also enjoy writing articles about coffee shops, personal opinions, and book reviews. While working as Digital Marketing, she also intends to be a Content Writer using her blog as a platform in personal branding.
Personal branding, as she sees it, is significant to be included as a portfolio. It also serves the important in promoting herself by constantly providing the blog posts. Starting the blog as a hobby, she keeps on writing and planning to make a novel. With the project at hand, Mbak Ratna intends to improve the design of her blog even further and promote the blog through social media even more.
In the last session of the interview, she told me that it is good to be a self-starter. Sharing information and experience is the key to keep a blog alive. Similar to her experience as a beginner in blogging, not so many people read her writings. However, a blog's worth cannot be judged solely on the reader's percentage. As long as one remains passionate about writing, it is only a matter of time for the blog to expand.
Briefly, blogging can be used for many things. It is not only limited in writing and providing information but as a means to promote oneself. Building a good image in blogging can help the writer to pursue a career in the writing-related-job field.
Link attachment:
https://beyondthefootstep.wordpress.com/
I started the interview by asking questions related to her background and focus on blogging. At the beginning of her blog, Mbak Ratna loves to simply write and share ideas. As time passed by, she finds herself to also enjoy writing articles about coffee shops, personal opinions, and book reviews. While working as Digital Marketing, she also intends to be a Content Writer using her blog as a platform in personal branding.
Source: https://pelatihindonesia.com/
In the last session of the interview, she told me that it is good to be a self-starter. Sharing information and experience is the key to keep a blog alive. Similar to her experience as a beginner in blogging, not so many people read her writings. However, a blog's worth cannot be judged solely on the reader's percentage. As long as one remains passionate about writing, it is only a matter of time for the blog to expand.
Briefly, blogging can be used for many things. It is not only limited in writing and providing information but as a means to promote oneself. Building a good image in blogging can help the writer to pursue a career in the writing-related-job field.
Link attachment:
https://beyondthefootstep.wordpress.com/
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